About Matt Manero

As Founder and President of CFF, Matt created the company’s vision and mission. Through the years, he has developed an executive team to oversee all operational and financial aspects of the company, as well as provide leadership over opportunities for expansion, emerging industry trends, developing markets, and customer insights. Matt remains the keeper of the culture and continues to provide leadership to the executive team. Matt’s business success has been recognized in coveted publications, including Inc. Magazine, Dallas Business Journal, Overdrive Magazine, Fleet Owner, Transport Topics, Commercial Carrier Journal, and Dealer Solutions Magazine. Mr. Manero is a highly sought-after speaker within entrepreneurial and association communities. His first book, “The Grit,” was published in 2015, while his latest book, “You Need More Money,” was published by Penguin/Random House in 2018. Fun Fact: Matt has been happily married to his beloved wife, Rokki, for 20+ years. The couple has three amazing boys, John, Jack, and Julian, and resides in Dallas/Ft. Worth. He once rode a bicycle from San Francisco to Mexico along the Pacific Coast.

Fleet Financing Checklist Before You Buy

Use this fleet financing checklist to assess equipment, cash flow, documentation, and deal structure before adding or replacing commercial vehicles first.

Fleet Financing Checklist Before You Buy2026-08-10T10:59:44-05:00

Used Versus New Equipment Financing Choices

Used versus new equipment financing affects cash flow, uptime, collateral value, and approval structure. Compare the right purchase for your commercial fleet.

Used Versus New Equipment Financing Choices2026-08-10T10:55:11-05:00

Established Business Equipment Finance Guide

An established business equipment finance guide for evaluating terms, preserving working capital, and putting revenue-producing assets into service now.

Established Business Equipment Finance Guide2026-08-03T09:13:45-05:00