About Matt Manero

As Founder and President of CFF, Matt created the company’s vision and mission. Through the years, he has developed an executive team to oversee all operational and financial aspects of the company, as well as provide leadership over opportunities for expansion, emerging industry trends, developing markets, and customer insights. Matt remains the keeper of the culture and continues to provide leadership to the executive team. Matt’s business success has been recognized in coveted publications, including Inc. Magazine, Dallas Business Journal, Overdrive Magazine, Fleet Owner, Transport Topics, Commercial Carrier Journal, and Dealer Solutions Magazine. Mr. Manero is a highly sought-after speaker within entrepreneurial and association communities. His first book, “The Grit,” was published in 2015, while his latest book, “You Need More Money,” was published by Penguin/Random House in 2018. Fun Fact: Matt has been happily married to his beloved wife, Rokki, for 20+ years. The couple has three amazing boys, John, Jack, and Julian, and resides in Dallas/Ft. Worth. He once rode a bicycle from San Francisco to Mexico along the Pacific Coast.

Established Business Equipment Finance Guide

An established business equipment finance guide for evaluating terms, preserving working capital, and putting revenue-producing assets into service now.

Established Business Equipment Finance Guide2026-08-03T09:13:45-05:00

Fleet Financing Without Straining Cash Flow

Fleet financing helps businesses replace, expand, or upgrade revenue-producing equipment while managing cash flow, uptime, and lender requirements well.

Fleet Financing Without Straining Cash Flow2026-07-27T15:06:02-05:00

Tow and Recovery Fleet Financing Decisions

Tow and recovery fleet financing helps established operators replace critical trucks, protect cash flow, and put the right equipment into service reliably.

Tow and Recovery Fleet Financing Decisions2026-07-27T14:44:36-05:00

Best Trailer Financing Companies for Fleets

Compare the best trailer financing companies by lender fit, trailer type, asset age, terms, documentation, and funding support for established U.S. businesses.

Best Trailer Financing Companies for Fleets2026-07-27T14:34:03-05:00

Equipment Lease Versus Loan: Which Fits?

Compare an equipment lease versus loan for commercial trucks and machinery. See how ownership, cash flow, terms, and asset life shape the right fit today.

Equipment Lease Versus Loan: Which Fits?2026-07-22T12:18:09-05:00