Team Members

President

As Founder and President of CFF, Matt created the company’s vision and mission. Through the years, he has developed an executive team to oversee all operational and financial aspects of the company, as well as provide leadership over opportunities for expansion, emerging industry trends, developing markets, and customer insights. Matt remains the keeper of the culture and continues to provide leadership to the executive team.

Matt’s business success has been recognized in coveted publications, including Inc. Magazine, Dallas Business Journal, Overdrive Magazine, Fleet Owner, Transport Topics, Commercial Carrier Journal, and Dealer Solutions Magazine.

Mr. Manero is a highly sought-after speaker within entrepreneurial and association communities. His first book, “The Grit,” was published in 2015, while his latest book, “You Need More Money,” was published by Penguin/Random House in 2018.

Fun Fact: Matt has been happily married to his beloved wife, Rokki, for 20+ years. The couple has three amazing boys, John, Jack, and Julian, and resides in Dallas/Ft. Worth. He once rode a bicycle from San Francisco to M