- Encourage repeat business
Many businesses put all their energy into gaining new customers while neglecting to retain existing customers.
Business relationships are all about trust. And who trusts you more than those who have already done business with you?
Gain repeat business by encouraging customers to join your email list. With email marketing, you can continually communicate with your customers, keep them updated on your latest products and services, and persuade them to do business with you again.
- Show off your industry expertise or Niche
You’re an expert in your industry, but are you making that known?
Reinforce your expertise by sending out newsletters containing advice relevant to your industry. Consistently send these emails and your audience will begin relying on you for your insight.
You can write blog posts on topics relevant to your industry or provide a roundup of resources written by others in your field. If you’re using articles from other sources, just be sure to mention the original source.
When your customers require a good or service you provide, your business will be the first one they think of.
- Take advantage of e-commerce
If you have a business that only sells in-store, it’s time to bring your products to the web.
E-commerce is growing 23 percent each year, with 51 percent of Americans prefer to shop online. However, 46 percent of small businesses still don’t have a website. If you fall into this category, you are leaving massive amounts of revenue on the table.
Network like crazy and meet people in your industry. It will help you build relationships in the long run.