Grow Your Fleet by Attracting the Best Drivers
In the competitive transportation industry, where many feel there’s a shortage of good truck drivers, you’ve got to find a way to attract TOP TALENT if you want to take your fleet from Good to GREAT. Check out these strategies for attracting better truckers that grow your business faster.
Be The Best Fleet For Truckers
These are some of the levers you should pull on to build an attractive employment program that attracts and retains great truckers. When you have good retention of good people, it’s easier to build a great company.
1. Guaranteed Pay
In recent years, organizers of the ‘Best Fleets to Drive For’ award has seen the emergence of guaranteed pay become more prevalent among the best-performing fleets. Truckers don’t just want to have ‘gigs.’ Like anybody else, they want a stable income they can budget on – a salary. So, you should work to build a program that gives you the profit you need and the income stability they need to attract and keep better team members.
2. Work-Life Balance
Fleets will be asked by the organizers of the program how long their drivers are typically out on the road, and what a typical week looks like to their drivers. “We’re going to be drilling into that farther and asking specifically, ‘What constitutes a weekend in your fleet?” Drivers are people. They get burned out just like anyone who has to work more than 40 hours a week. Work to give your drivers a true weekend so they can have a better work-life balance.
3. Ratio of Drivers
This year, ‘Best Fleets to Drive For’ will be more focused on the ratio of drivers to dispatchers and fleet managers. Increasing the administrative team boosts the smooth operational flow of your business, making for a better company overall.
4. Trucks & Equipment
Provide better vehicles for your truckers. If you’ve got older, beaten up equipment with seats that give your truckers a back-ache, breaks down, etc. you can bet they’ll be looking for a way out fast, and you’ll be stuck with employees that have no better options.
5. Fleet Benefits
Participating fleets can also expect to be asked about how they manage pay-to-park and their natural disaster-readiness. Truckers shouldn’t have to pay for things related to the job if they are fully employed by your company.
Attracting the Best Drivers Video
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About Commercial Fleet Financing, Inc.:
At Commercial Fleet Financing (CFF), our pros have given smart advice to fleet owners and owner-operators in the transportation, moving, towing or construction industries for more than two decades. With CFF, finding the right financing solutions is a phone call away and most borrowers secure commercial vehicle financing with ease. To talk directly with one of our finance pros and get started with a credit approval in as little as two hours, CFF’s phone number is (469) 281-2962.